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Dealers transform strategy to crack the marketing dilemma

dummy@example.com (allity) — Sat, 14 Apr 2012 09:44:09 +0000

Dealers transform strategy to crack the marketing dilemma
Yangzhou Xinyang Auto Sales & Service Co., Ltd. Liu ocean reflects a sale of the port city of bright spots: the high-powered (410 hp) and small horsepower (290 horsepower) following trucks on sale, which was mainly due to the port city in large pieces goods, and demand characteristics of the short-distance transport. Overall, a quarter of sales is certainly lower than the same period last year, and part of the salesman with the customer telephone consultation in March did not receive.
Dealers transform strategy to crack the marketing dilemma
Although the market environment this year, but dealers still trying hard to find a breakthrough point. The strength of strong dealers as early as at the beginning of the year had to start the layout of the whole year's sales strategy and sales china trucks has been adjusted. Weaker dealers to choose the form of lower prices to boost sales, a major cause of this is the recent network promotional news and more.
According to Han Yun Group Liu, the first quarter of 2012, sales of the department just over 100 units, compared to last year sales were down 50 percent. In the vast majority of the 100 car is the truck engine.
With rising oil prices, freight prices fell, the competition of of Handan logistics enterprises is also increasing. In order to solve the dual problem of the dealers and users, Han Win Holdings is actively associated with the unit of CNPC, CNOOC and other natural gas filling stations network planning in Handan. In order to use the network through the construction of natural cummins parts, and Han shipped the group's logistics enterprises and other local large-scale logistics enterprises to open an existing predicament. The siting and construction of filling stations has already begun, is expected to be completed during the year, when not only for the dealer to provide a new sales, reduce operating costs for logistics users.
Relative to the strength of the smaller dealers, they can do the development only through promotions to increase sales to reduce the backlog of inventory, what is more directly chose to leave the poor environment of the region to go elsewhere. Original parts for engine company in Chongqing, Shaanxi specifically to operate various brands of heavy trucks for many years Mr. Lu, the end of February this year, left Chongqing went to Panzhihua. "This year, sales of Chongqing is simply poor to a few points from July last year (2011), up to now, a month is worse than a month," Mr. Lu told reporters described the dismal experience of the past three quarters, and still not optimistic about this year's market situation. After a period after their visit to the Panzhihua region specializing in the Red Rock cummins 6bt distribution, according to him, the study period, and he is now more than a month operating conditions are pretty good.
Co-exist in a market environment, the difficulties faced by every business are the same. But the risk of large enterprises to resist ability of small enterprises to change the way business is fast Every business has its own characteristics and advantages, how to seize the advantage and expand critical juncture now, will this year, dealers marketing campaign, the outcome of key.

Quarter decline in sales of heavy truck dealers transformation respons

dummy@example.com (allity) — Sat, 14 Apr 2012 09:42:51 +0000

Quarter decline in sales of heavy truck dealers transformation response to
Domestic heavy trucks for sale in February 2012 a total of 78 000, than the explosion of 106%. For such a monthly "report card", the industry generally believe that the heavy trucks sale industry this year, the arrival of spring. However, compared to last year such a result was only a slight growth of 3.8%. The end of March interview with reporters on the dealers felt the howling chill.
The oil price hike freight rates tractor sales suffered a serious setback
After 41 days, March 20, the domestic refined oil prices once again raised the broken "8" the era of heavy-duty truck sales worse. At the same time, the reporter learned from Shanxi and Hebei, local freight prices declined by about 30% and 20% respectively, compared with before the Spring Festival. The oil price hike freight rates seriously dampened the enthusiasm of the car users, which the tractor the most significant impact, while the dump truck has also been affected.
Lee Ching Dea said, according to Shanxi the Jinchuan truck parts sales in the first quarter of this year sales target is relatively conservative, if the year-ago quarter to about 300 well. Up to now, the first quarter of vehicles sold only 200 units, including tractor sales proportion is very small, which at this stage freight prices decline in With the oil price increases, tractor sales will be more difficult. Dump market is also gradually affected sales in March compared with February a lot worse.
Another home of the main cummins for sale dealers Shanxi mass Tianwu Trade Co., Ltd. is also facing the same problem, first quarter sales of less than 50% in the same period last year. Comprehensive strength is relatively weak, average monthly sales of the two distributors with less than ten cars.
On March 27, the Shanxi Provincial Department of Commerce report production information on supply and demand situation in the first half of 2012 to the community. The report shows that: the first half of this year, Shanxi Province, the major means of production market supply and demand balance and the oversupply is still the main pattern. Mini cars cummins 4bt, light trucks, heavy-duty dump truck oversupply ratio is relatively high, namely 29%, 27% and 20%; that the micro-buses, heavy-duty semi-trailer, minivan, LGV prices decline in the proportion of relatively higher, respectively, 20%, 18%, 13% and 13%. At the same time, most models orders showed a downward trend.
Similarly, Hebei Han shipped Group Shaanxi Automobile sales person in charge of Liu introduced the first quarter of 2012, the department sold just over 100 units, compared to last year sales were down 50%. In the vast majority of the 100 car is the dump truck. Another main Hongyan truck Handan Fuming marketing 4S shop is still busy with the sale of the cummins generator last year.

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dummy@example.com (katty695) — Thu, 27 Oct 2011 03:50:24 +0000

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dummy@example.com (katty695) — Thu, 27 Oct 2011 03:49:03 +0000

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dummy@example.com (katty695) — Thu, 27 Oct 2011 03:46:53 +0000

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dummy@example.com (katty695) — Thu, 27 Oct 2011 03:45:20 +0000

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dummy@example.com (katty695) — Tue, 25 Oct 2011 02:22:05 +0000

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dummy@example.com (katty695) — Tue, 25 Oct 2011 02:20:12 +0000

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dummy@example.com (katty695) — Tue, 25 Oct 2011 02:18:12 +0000

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dummy@example.com (katty695) — Tue, 25 Oct 2011 02:16:01 +0000

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dummy@example.com (katty695) — Thu, 20 Oct 2011 02:58:38 +0000

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dummy@example.com (katty695) — Thu, 20 Oct 2011 02:56:48 +0000

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dummy@example.com (katty695) — Thu, 20 Oct 2011 02:54:51 +0000

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dummy@example.com (katty695) — Mon, 17 Oct 2011 02:14:52 +0000

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